What Is the Primary Objective of Transaction-Focused Selling

question 78

Multiple Choice

What is the primary objective of transaction-focused selling?

• A) creating value through repeat business transactions
• B) building a relationship with the customer
• C) lowering the cost of goods sold to the customer
• D) maximizing sales in the short run

---

Definitions:

Titanic

The British passenger liner that sank in the North Atlantic Ocean in 1912 after colliding with an iceberg, leading to significant loss of life.

Upper-upper Class

The segment of the upper class that consists of people who have acquired wealth over generations, often combined with social prestige and inherited status.

New Money

Refers to wealth that has been acquired recently, as opposed to wealth that has been inherited over generations.

Decades

Periods of ten years, used as a means of referencing and organizing time in historical and sociocultural analysis.