Which Approach to Personal Selling Involves Salespeople Altering Their Sales

question 63

Multiple Choice

Which approach to personal selling involves salespeople altering their sales messages and behaviours during a sales presentation or as they encounter different sales situations and different customers?

• A) stimulus-response selling
• B) adaptive selling
• C) continued affirmation
• D) value based selling

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Definitions:

Innovation

Innovation is the process of creating new ideas, products, or methods through creativity and experimentation, often leading to technological advances or improvements in services.

P&G

Procter & Gamble Co., a multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and hygiene products.

Product Design

The process of creating a new product to solve a user’s problem or to address a specific market need, involving aesthetic, functional, and usability considerations.

Marketing Expertise

Specialized knowledge and skills in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.