In Evaluating Business Buying Decisions, What Are Features of the Core

question 61

Multiple Choice

In evaluating business buying decisions, what are features of the core product that the customer takes for granted, such as reliability, durability, and conformance to specifications?

• A) delighter attributes
• B) functional attributes
• C) psychological attributes
• D) must-have attributes

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Definitions:

Wechsler Adult Intelligence Scale

A standardized test designed to measure human intelligence in adults and older adolescents.

Polygraph Evidence

Information obtained from a lie detector test, used as an investigative tool or in some jurisdictions as evidence in court.

APA

American Psychological Association, a professional organization representing psychologists in the United States.

Courts

Institutions dedicated to adjudicating legal disputes between parties and administering justice according to the law.