What Is the Primary Difference Between the Problem-Solving Selling Approach

question 6

Multiple Choice

What is the primary difference between the problem-solving selling approach and need satisfaction selling?

• A) The problem-solving selling approach requires more time for generating alternative solutions to the problem identified.
• B) The problem-solving selling approach requires more emphasis on the competitive advantages of the selling firm to establish credibility with prospective buyers.
• C) The problem-solving selling approach requires more time for considering the full impact of the problem identified and how the proposed solution delivers significant customer value.
• D) The problem-solving selling approach requires less time overall because the buyer's needs are already known.

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Definitions:

Invention

The creation of a new device, method, or process, resulting from study and experimentation.

Difference

The quality or condition of being unlike or dissimilar.

Forms Of Value

refer to the various ways in which goods, services, or actions can be valuable to consumers, including functional, emotional, social, and cultural aspects.

Mental Fixedness

The cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering creativity and problem-solving.