The Introduction to Chapter 2 Focuses on Megan Foley, a Vice

question 90

Multiple Choice

The introduction to Chapter 2 focuses on Megan Foley, a vice president of an engineering firm. What does Megan suggest that business owners employ as a secret weapon to boost sales and build more solid client relationships?

• A) a code of ethics to guide employee behaviour
• B) a security system for client information
• C) the power of trust as a competitive differentiator
• D) using competitive intelligence to improve a product or service offering

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Definitions:

Spanish Monarchy

The political system of Spain in which the country is ruled by a monarch, a family lineage that has historically oscillated between periods of monarchy and republic.

French and Indian War

A series of military engagements between Britain and France in North America (1754–1763), part of a larger conflict known as the Seven Years' War.

British

Relating to Great Britain or the United Kingdom, encompassing England, Scotland, Wales, and Northern Ireland, its people, or its culture.

Westward Expansion

The 19th-century movement of settlers into the American West, driven by the desire for land and the belief in Manifest Destiny.