According to the Textbook, What Would Be the Primary Objective

question 74

Multiple Choice

According to the textbook, what would be the primary objective of a salesperson working to achieve high levels of market, customer, and competitor knowledge?

• A) to reduce the length of time spent preparing for sales calls
• B) to improve his or her ability to communicate with buyers on their level
• C) to determine his or her differential competitive advantage in the marketplace
• D) to provide high levels of service differentiation

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Definitions:

Cognitive Developmental Theory

A theory in psychology that studies how thinking and reasoning develop with age, from infancy through adulthood.

Personal Growth

The process of improving oneself through activities that enhance physical, mental, and emotional well-being.

Stimulation

The encouragement of something to make it develop or become more active; in a physiological context, it often refers to activation of nerves or sensory organs.

Inconsistencies

Situations or information that lack agreement or harmony, often leading to confusion or conflict.