After Making a Number of Sales Calls on a New

question 77

Multiple Choice

After making a number of sales calls on a new customer, Frank was relieved and excited to receive a large order from this customer via cell phone while driving home from his sales territory. From an ethical perspective, what should Frank do?

• A) As an order given verbally is an enforceable contract, Frank does not need to do anything more at the present time.
• B) Frank should immediately confirm the details of the sale in writing to the customer to minimize any risk of disagreement due to misunderstanding.
• C) As an order given verbally is not an enforceable contract, Frank needs to get a signed sales order sent by facsimile or e-mail for it to be legally binding.
• D) To avoid misrepresentation, Frank needs to offer the customer the benefit of a thirty day cooling off period for orders given verbally.

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Definitions:

Substitute Good

A product or service that a consumer can use in place of another product or service.

Elastic Demand

A situation in which the demand for a product or service significantly changes in response to a change in its price.

End-of-aisle Displays

Promotional merchandise displays located at the end of store aisles, designed to attract customer attention and increase product sales.

Discount Coupons

Promotional vouchers that reduce the price of goods or services, often used to attract customers or boost sales.