The Classification of Accounts (Within a Target Market)into Categories for the Purpose

question 100

Multiple Choice

The classification of accounts (within a target market) into categories for the purpose of developing strategic approaches for selling to each account or account group is known as:?

• A) Account targeting strategy
• B) Relationship strategy
• C) Market segmentation
• D) Target marketing
• E) None of the above

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Definitions:

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A hypothetical apocalyptic device capable of destroying all life on a planet, especially Earth, often used in discussions of nuclear war strategy.

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