Which Distinguishing Characteristic of Business Markets Is Addressed by a Salesperson's

question 130

Multiple Choice

Which distinguishing characteristic of business markets is addressed by a salesperson's ability to identify, understand, and respond to the role and key buying motives of each member of the buying centre or team?

• A) derived demand
• B) higher levels of demand fluctuation
• C) more professional and rational approach to purchasing
• D) multiple buying influences

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Definitions:

Equitable

Equitable means characterized by fairness, impartiality, and justice in the way people are treated or decisions are made.

Workplace Practices

Established ways or methods of working that are accepted and followed within a workplace or organization.

Joint Goal Setting

The process in which two or more parties collaborate to define and agree upon common objectives.

Structured Process

A set of defined and organized steps or stages designed to achieve a specific goal or outcome.