Which Type of Buyer Needs Is the Desire to Belong

question 22

Multiple Choice

Which type of buyer needs is the desire to belong to some reference group such as a specific affinity group or segment associated with a particular service or product?

• A) knowledge
• B) functional
• C) social
• D) psychological

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Definitions:

One-tailed Test

A statistical test in which the region of rejection is on only one side of the sampling distribution, used when testing a directional hypothesis.

Chi-square Value

A statistical measure used in the chi-square test to compare observed data with data expected to be obtained under a specific hypothesis.

One-tailed Test

A statistical test in which the region of rejection is on only one side of the sampling distribution.