According to the Textbook, What Are the Primary Determinants of Customer

question 18

Multiple Choice

According to the textbook, what are the primary determinants of customer satisfaction and loyalty in business buying?

• A) providing technical and product support
• B) flexible delivery and payment schedules to meet the needs of each customer
• C) guaranteed competitive pricing and delivery over the length of the contract
• D) salesperson communication and interaction with the customer after the sale

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Definitions:

Overqualified

Referring to a person who has more skills, education, or experience than what is required for a job position.

Narcissism

A personality trait characterized by an inflated sense of self-importance, need for admiration, and a lack of empathy for others.

Perceived Overqualification

The perception that an individual’s education, skills, or experience exceed the requirements of their current job role.

Vocational Fit

The degree to which an individual's skills, interests, and values align with their chosen career or profession.