What Is a Postpurchase Evaluation Process That Business Buyers Use

question 24

Multiple Choice

What is a postpurchase evaluation process that business buyers use to evaluate a product purchase by using functional and psychological attributes?

• A) multiattribute model
• B) cognitive dissonance model
• C) two-factor model of evaluation
• D) Herzberg's two-factor theory

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Definitions:

Process Cost System

A method of accounting used in manufacturing where costs are accumulated over a period and averaged over all units produced.

Work In Process Inventory

The direct materials costs, the direct labor costs, and the applied factory overhead costs that have entered into the manufacturing process but are associated with products that have not been finished.

Factory Overhead

Factory overhead, also known as manufacturing overhead, includes all the indirect costs related to manufacturing that cannot be directly attributed to a specific product unit.

Direct Materials

Raw materials that are directly traceable and integral to the finished product in the manufacturing process.