The Major Challenge for a Salesperson Attempting to Break into a Straight

question 119

True/False

The major challenge for a salesperson attempting to break into a straight rebuy decision-making situation with a customer is to convince the buyer that a needs gap exists.

---

Definitions:

Philippine War

American military campaign that suppressed the movement for Philippine independence after the Spanish-American War; America’s death toll was over 4,000 and the Philippines’ was far higher.

Filipino Independence

The state of being free from Spanish, American, and Japanese rule, officially recognized for the Philippines on July 4, 1946.

Women's Era

A period during the late 19th and early 20th centuries characterized by significant advancements in women's rights, including suffrage and increased participation in public life.

Alfred T. Mahan

A United States naval officer and historian whose theories on the importance of sea power influenced naval strategies around the world in the late 19th and early 20th centuries.