In the Introduction to Chapter 3, Calvin Carson, Customer Value

question 83

Multiple Choice

In the introduction to Chapter 3, Calvin Carson, customer value manager for International Paper, recognized that his new approach to selling has been a success. What are the three signs that highlighted the success?

• A) increased sales, reduced cost, increased sales bonus
• B) increased sales, reduced time, reduced effort
• C) increased sales, reduced costs, customer response
• D) increased sales, targeted customers, customer response

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Definitions:

Democratic Party

One of the two major contemporary political parties in the United States, traditionally associated with progressive and liberal policies.

Fifteenth Amendment

An amendment to the United States Constitution, ratified in 1870, that prohibits the federal government and each state from denying a citizen the right to vote based on that citizen's "race, color, or previous condition of servitude."

Democratic State Primaries

A process by which the Democratic Party in the United States selects its candidates for various elected positions in government.

Smith V. Allwright

A landmark 1944 US Supreme Court decision that ended the practice of "white primaries" by declaring it unconstitutional, thus allowing African Americans to vote in primary elections.