In the Context of the Business Buying Process, What Is

question 91

Multiple Choice

In the context of the business buying process, what is a perceived difference between a buyer's desired state of being and actual state of being called?

• A) an evaluative criteria
• B) a dissatisfaction motivator
• C) a negative discrepancy
• D) a needs gap

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Definitions:

Vectors

Quantities that have both magnitude and direction, used to represent physical properties such as force or velocity.

Magnitude

A measure of the size or extent of something, often used in reference to earthquakes or the brightness of stars.

°

A symbol denoting degrees, used to measure angles, temperature, or denote the order of a polynomial or differential equation but is not a key term by itself. NO.

Parallelogram Method

A method of determining vector angles.