Which Type of Buyer Needs Is the Desire to Belong

question 22

Multiple Choice

Which type of buyer needs is the desire to belong to some reference group such as a specific affinity group or segment associated with a particular service or product?

• A) knowledge
• B) functional
• C) social
• D) psychological

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Definitions:

Cause-and-Effect Relationships

A connection between two events where one event (the cause) makes another event happen (the effect), indicating a direct association.

Support

Providing assistance, encouragement, or enablement to someone, often to help them cope with or overcome challenges.

Experimental Control

A property of research such that the causes of different behaviors or other phenomena can be isolated and tested. Typically, this involves manipulating independent variables and holding constant all factors but the one(s) of interest.

Naturalistic Observation

A research method involving observing subjects in their natural environment without interference.