In Evaluating Business Buying Decisions, What Is the Term for How

question 112

Multiple Choice

In evaluating business buying decisions, what is the term for how things are carried out between buyer and seller, such as responding to requests, being innovative, and having consideration for the customer?

• A) delighter attributes
• B) functional attributes
• C) psychological attributes
• D) must-have attributes

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Definitions:

Direct Marketing

A form of advertising where companies communicate directly with consumers through mediums such as mail, email, phone calls, and text messages, without intermediaries.

IMC Efforts

Integrated marketing communication tactics employed to convey a consistent message across all marketing channels and touchpoints.

Corporate Blogs

Websites or sections of websites operated by businesses, aiming to share insights, industry news, and company-related information directly with their audience.

IMC Efforts

Integrated Marketing Communication strategies used to ensure a consistent message across all marketing channels.