What Could a Salesperson Using the Cold Calling Method of Sales

question 47

Multiple Choice

What could a salesperson using the cold calling method of sales prospecting do to improve his or her efficiency in finding sales leads with a high probability of becoming customers?

• A) prequalify the suspect through telephone contact
• B) use referrals or introductions
• C) use company sources
• D) use published sources

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Definitions:

Decisive Personality

A characteristic trait of individuals who can make choices quickly and confidently, often showing firmness and determination in their actions.

Cognitive Dissonance

A psychological concept referring to the mental discomfort experienced by a person who holds contradictory beliefs, ideas, or values.

Leon Festinger

An American social psychologist renowned for developing the theory of cognitive dissonance, which describes the psychological discomfort resulting from holding contradictory beliefs or attitudes.

Theory

A general principle or set of principles proposed to explain how a number of separate facts are related.