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The Process of Searching Out, Collecting, and Analyzing Information to Determine

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The process of searching out, collecting, and analyzing information to determine the likelihood of a sales lead being a good candidate for making a sale is known as qualifying.


Definitions:

Expected Return

The average of all possible investment returns, each weighted by its probability of occurrence.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, used in statistics to quantify the degree of difference from the average.

Beta

A metric indicating the level of fluctuation or inherent risk in a security or portfolio relative to the overall market.

Market Risk

The potential for investors to lose money due to fluctuations in market prices.

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