What Is the Term for an Individual or Organization That

question 29

Multiple Choice

What is the term for an individual or organization that has a need for the product or service, has the budget or financial resources to purchase the product or service, and has the authority to make the purchase decision?

• A) a customer
• B) a sales prospect
• C) a target customer
• D) a sales lead (suspect)

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Definitions:

Supercenter

A large retail store combining groceries and general merchandise with a wide range of services, such as banking or automotive repair.

Levels of Service

Different tiers or standards of service provided to customers, often categorized by speed, quality, or other distinguishing features.

Retail Outlets

Physical stores where products are sold directly to consumers.

Retailing Mix

The combination of factors used by retailers to attract customers and sell goods, including product assortment, pricing strategies, promotional activities, and locations.