While It Is Important to Gain Information on the Prospect

question 88

True/False

While it is important to gain information on the prospect, it is relatively unimportant to gain any information on the prospect's organization prior to initiating sales dialogue.

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Definitions:

Selling Audience

Refers to the predetermined segment of the population targeted by advertisers or marketers for selling a product or service.

Promotion Objectives

Goals that a company wants to achieve through various marketing strategies and promotional activities, such as increasing brand awareness or boosting sales.

Promotion Program

A organized effort by a business to increase awareness, sales, or engagement with its products or services.