When Following the SPES Sequence, the First Step Involves Presenting

question 107

True/False

When following the SPES Sequence, the first step involves presenting the sales aid.

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Definitions:

Punishment

A method used to reduce or eliminate undesirable behavior by imposing negative consequences.

Aggressive

A behavior characterized by assertiveness and readiness to confront or attack, often associated with hostility or competitiveness.

Noncreative

Lacking originality, innovation, or the ability to produce new or unique ideas or outcomes.

Positive Reinforcement

A process by which rewarding a behavior immediately after it occurs increases the likelihood that the behavior will be repeated.