The Fifth Section of a Sales Dialogue Template Focuses on the Competitive

question 83

Multiple Choice

The fifth section of a sales dialogue template focuses on the competitive situation. Why is this section very important to a salesperson?

• A) This section describes how well the seller's offering matches up to the buying motives of the prospect, which will be a key discussion point in the sales interaction.
• B) This section presents the product in a fashion designed to remove any thoughts of competition in the buyer's mind.
• C) This section helps the seller to understand how his or her customer value proposition compares to competing offerings.
• D) This section focuses on what needs to be done to win the buyer's business, which is the ultimate objective of the sales interaction.

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