What Should a Salesperson Consider When Writing the Customer Value

question 80

Multiple Choice

What should a salesperson consider when writing the customer value proposition section of a sales dialogue planning template?

• A) The proposition should state benefits in general terms to minimize the risk of overpromising.
• B) The customer value proposition should be written in as much detail as possible to show the buyer what will be delivered.
• C) The statement is a preliminary estimate of the specific benefits to be delivered by the proposed solution and is subject to change as the sales dialogue progresses.
• D) The customer value proposition should be an optimistic estimate of how the proposed solution will benefit the buyer.

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