When Creating a Customer Value Proposition, It Is Okay to Set

question 51

True/False

When creating a customer value proposition, it is okay to set the prospect's expectations too high relative to the value you can deliver because most buyers expect salespeople to exaggerate.

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Definitions:

Treaty of Paris

An agreement signed in 1783 that ended the American Revolutionary War, recognizing American independence from Britain, or, in a different context, the 1898 treaty that ended the Spanish-American War and involved Spain ceding territories to the United States.

Mississippi River

The longest river in North America, flowing approximately 2,340 miles from its source in Minnesota to the Gulf of Mexico, and serving as a vital waterway for the transport of goods and services.

Thomas Paine's Common Sense

Thomas Paine's Common Sense was a pamphlet written in 1776 advocating independence from Great Britain to people in the Thirteen Colonies, sparking widespread support for the American Revolution.

Military Strategist

An individual, often a military officer, skilled in planning and directing large-scale military operations and campaigns.