What Is the Foundation of Benefit Selling

question 59

Multiple Choice

What is the foundation of benefit selling?

• A) To be successful, a salesperson must differentiate his or her product offering by focusing on those features that are superior to competing offerings.
• B) Features of the product will advance the sale on the basis of creating added benefit for the buyer.
• C) In today's highly competitive business environment, customers want more value, which means offering the most features for the least amount of money.
• D) Confirmed benefits are persuasive and advance the sale on the basis of creating added value for the buyer.

---

Definitions:

Rapid Response

The ability to react quickly and effectively to unforeseen circumstances or emergencies.

Modular Design

A design approach that subdivides a system into smaller parts or modules that can be independently created and then used in different systems to drive multiple functionalities.

Tangible Products

Physical items that can be seen, touched, and owned, as opposed to services or digital goods.

Product Strategy

A company's plan for marketing its products, which includes decisions on product design, features, pricing, distribution, and promotion.