When Planning to Demonstrate a Product for a Buyer, What

question 49

Multiple Choice

When planning to demonstrate a product for a buyer, what should a salesperson do?

• A) make sure that the product being demonstrated is typical of what is being recommended and that it is in good working order
• B) to facilitate up-selling, demonstrate the top-of-the-line model with every possible feature the buyer would want
• C) to increase involvement, suggest that the buyer perform the demonstration
• D) to replicate the customer experience and build rapport, the salesperson should not handle the product before the demonstration

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Definitions:

Integrity

The quality of being honest and having strong moral principles, often regarded as a foundational element of ethical behavior in both personal and professional contexts.

Embellishing

The act of adding decorative details or features to something, often to make it more attractive or interesting; can also mean exaggerating facts.

Social Responsibility

The duty of businesses and individuals to act in the best interests of society and the environment.

Stakeholders

Customers, investors, employees, and public affected by or with an interest in a company.