Sales Aids Can Help to Engage the Buyer During a Sales

question 50

Multiple Choice

Sales aids can help to engage the buyer during a sales interaction, which will improve understanding and retention of the information being communicated. Which statement best summarizes what a salesperson should follow with respect to the use of sales aids?

• A) The more sales aids that a salesperson can fit into a sales presentation, the better.
• B) A salesperson should use only those sales aids that he or she believes will engage and involve the buyer most effectively in a specific sales dialogue.
• C) The fewer sales aids that a salesperson uses, the less distracted the buyer will be.
• D) Sales aids are much more effective now than in the past due to the media habits of today's generation who have been raised on multitasking.

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Definitions:

Absolute

A term used to describe values or measurements that are not relative and remain constant regardless of changes in other variables.

Assign Macro

The process of linking a macro (a set of programmed instructions) to a specific trigger, like a button or keyboard shortcut, in software applications.

Rectangle

A quadrilateral with four right angles and opposite sides of equal length, commonly used in graphic and web design.

Shortcut Menu

A shortcut menu is a context-sensitive menu that appears when a user right-clicks on an element in a graphical interface, providing relevant actions.