When Faced with a Challenging Group Sales Dialogue, Which Tactic

question 84

Multiple Choice

When faced with a challenging group sales dialogue, which tactic should a salesperson employ with respect to communications?

• A) value each group member's opinion and use diplomacy to avoid getting caught in disagreements between members
• B) determine who the most powerful decision maker within the group is and then focus the majority of selling communications on him or her
• C) let group dynamics determine how communications flow between members and do not argue with any group member who appears to have significant influence on the buying decision
• D) to ensure an atmosphere of openness, encourage each group member to express an opinion at each stage in the presentation

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Definitions:

Products

Items or services offered by a business to customers, which can include physical goods, services, and digital products.

Perceptions of Value

How consumers view the worth of a product or service based on its perceived benefits versus the cost, which influences their purchasing decisions.

Effective Pricing

The strategy of setting a product's price based on the value perceived by the customer, market demand, and competition, aiming to maximize both profit and customer satisfaction.

Marketer

A person or company involved in the process of promoting, selling, and distributing products or services to potential customers.