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The Use of Statistics, Testimonials, or Case Histories to Support

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The use of statistics, testimonials, or case histories to support product claims are known as proof providers.


Definitions:

Clichés

Clichés are phrases or expressions that have become overused to the point of losing their original meaning or effect, often considered as lacking in originality or creativity.

Buzzwords

Trendy words or phrases that are used to impress someone, often without conveying much substance.

Euphemisms

Expressions that convey an idea in less harsh language.

Jargon

Specialized language used by a particular profession or group that may be difficult for others to understand.

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