What Is the Foundation of Benefit Selling

question 59

Multiple Choice

What is the foundation of benefit selling?

• A) To be successful, a salesperson must differentiate his or her product offering by focusing on those features that are superior to competing offerings.
• B) Features of the product will advance the sale on the basis of creating added benefit for the buyer.
• C) In today's highly competitive business environment, customers want more value, which means offering the most features for the least amount of money.
• D) Confirmed benefits are persuasive and advance the sale on the basis of creating added value for the buyer.

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Definitions:

Operating Expenses

Costs incurred during the normal course of business operations, excluding the cost of goods sold.

Income from Operations

Earnings generated from a company's regular, core business activities before interest and taxes.

Gross Profit Percentage

A financial metric expressing the gross profit as a percentage of net sales, showing the efficiency of a company in making and selling its products.

Gross Profit

The difference between sales revenue and cost of goods sold, indicating the profitability of a company's core operations before overhead expenses.