What Is the Purpose of a Salesperson Developing a Service

question 98

Multiple Choice

What is the purpose of a salesperson developing a service strategy?

• A) to achieve cost savings by providing high levels of customer service
• B) to develop superior levels of customer service that result in high rates of customer retention
• C) to incorporate customer service into the unique selling proposition offered by the organization
• D) to achieve effective implementation of the organization's marketing strategy

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Definitions:

Carlill v. Carbolic Smoke Ball Co.

A landmark 1892 English court case that established important principles in contract law, particularly in regard to unilateral contracts.

Marketing Practice

The methods and tactics businesses use to promote and sell their products or services.

Modern Day

Pertaining to the present time or most recent period in history.

Legal Relationship

A connection between two or more parties recognized and regulated by law, involving rights, duties, and obligations.