When Using a Two-Factor Analysis to Classify Accounts Based on Account

question 71

Multiple Choice

When using a two-factor analysis to classify accounts based on account opportunity and competitive position, which of the following should a salesperson allocate most of his or her selling effort to?

• A) high opportunity and strong competitive position
• B) high opportunity and weak competitive position
• C) low opportunity and strong competitive position
• D) low opportunity and weak competitive position