Sarah's Customers Are Usually Interested in Features That Help Their

question 57

Multiple Choice

Sarah's customers are usually interested in features that help their companies appear more high-tech. With respect to the purchase decision process, which type of buying motives are these prospects primarily driven by?

• A) physical
• B) rational
• C) emotional
• D) logistical

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Definitions:

Differential Reinforcement

A technique used in behavior modification that reinforces certain behaviors while not reinforcing others, or reinforcing them differently.

Stimulus Generalization

The phenomenon where a response to a specific stimulus becomes associated with similar stimuli, leading to a similar response even in the absence of the original stimulus.

Response Generalization

The phenomenon where the effects of reinforcement for a specific behavior increase the likelihood of other similar behaviors occurring.

Response Maintenance

A type of generalization that occurs when a behavior is performed following the withdrawal of an intervention. It is measured in terms of the strength or durability of learned behaviors once the initial contingencies are removed.