Rhyanna Is Attempting to Classify a New Account

question 44

Multiple Choice

Rhyanna is attempting to classify a new account. She believes the account could be very profitable, but her company is in a relatively weak competitive position. What should Rhyanna's selling effort strategy be?

• A) assign the account to a telemarketer until a breakthrough is made
• B) make a significant investment in the selling effort in an attempt to strengthen her competitive position
• C) allocate a small portion of her time to the account until her competitive position improves
• D) avoid calling on the account until her competitive position improves

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Definitions:

Equal Probability

refers to the principle that every outcome in a given sample space has the same chance of occurring.

Certainty

The state of being sure or confident about something, often used in decision-making scenarios where outcomes can be predicted with high accuracy.

EMV

Expected Monetary Value; a decision-making tool used in risk management to calculate the average outcome of future events.

Perfect Information

Refers to a situation where all relevant data and outcomes are fully known to all parties involved.