What Is a Potential Pitfall of Using Humour

question 6

Multiple Choice

What is a potential pitfall of using humour?

• A) raising questions in the minds of consumers
• B) consumers tend not to respond well to humour
• C) using understatement when irony would be more appropriate
• D) raising fear in the minds of consumers
• E) being offensive to a majority of consumers

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Definitions:

Income Statement

A financial statement that shows a company's revenues, expenses, and profits or losses over a particular period of time.

Linkage

The connection or relationship between two or more factors, objects, or systems.

Period Costs

Expenses that are not directly tied to the production of goods and are expensed in the period they are incurred.

Individual Sales

Individual Sales refer to transactions and revenue generated from selling products or services on a per-unit or single-transaction basis.