Post Testing Is Aimed at

question 6

Multiple Choice

Post testing is aimed at

• A) measuring the outcome of a campaign in isolation
• B) using pre-test measures as a basis on which to measure changes that have occurred as a result of a campaign
• C) identifying what worked well in a campaign
• D) identifying what might have gone wrong during a campaign

---

Definitions:

EOQ

Economic Order Quantity (EOQ) is a decision tool used in inventory management to determine the optimal order size that minimizes the sum of ordering and holding costs.

Inventory Carrying Costs

The total costs associated with holding and storing unsold goods, including storage, insurance, and obsolescence.

Ordering Costs

Expenses associated with the process of ordering inventory, including costs related to paperwork, communication, and transportation of goods.

Memory Chips

Electronic components used in devices for the purpose of data storage and processing.