Experiential Marketing

question 10

Multiple Choice

Experiential marketing

• A) is just a fad
• B) allows emotional contact with a brand
• C) appeals only to products bought for emotional reasons
• D) only works as part of multimedia activity

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Definitions:

Organizational Cultures

The array of shared beliefs, practices, rituals, and values that characterize an organization, influencing its members' behavior and identity.

Identical

Exactly the same in every detail; not different in any way.

Multicultural Organization

Is a firm that values diversity but systematically works to block the transfer of societally based subcultures into the fabric of the organization.

Pluralism

A condition or system in which multiple distinct groups, cultures, or entities coexist within a society or organization, accepting and respecting diversities.