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Yee and Sedivy's 2006 Study Used the Eye-Tracking Technique to Investigate

question 7

Essay

Yee and Sedivy's 2006 study used the eye-tracking technique to investigate auditory semantic priming. Provide an example of the kind of visual display that was used, describe their findings, and briefly relate these findings to investigations of the same phenomenon using a lexical decision task.


Definitions:

PI

The profitability index (PI), in financial management, is a method used to evaluate the desirability of an investment or project, calculating the ratio of the present value of future cash flows to the initial investment.

Cost of Capital

A financial metric representing the minimum return that a company must earn on its existing asset base to satisfy its creditors, owners, and other providers of capital.

Average Rate

The mean value calculated by dividing the sum of all rates by the number of rates.

Payback Period

The length of time required to recover the initial cost of an investment, calculated by dividing the initial investment by annual cash inflows.

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