Practicality, as a Characteristic of Salesperson Performance Evaluation Methods, Can

question 55

Multiple Choice

Practicality, as a characteristic of salesperson performance evaluation methods, can be defined as

• A) the need for the measurement instruments and evaluation process to be similar throughout the sales organization.
• B) the ability of the measure to provide accurate assessments of the criteria they are intended to measure.
• C) the ability of the measure to meet the needs of the sales organization.
• D) the need for the measures to be stable over time and exhibit internal consistency.
• E) the need for both sales managers and salespeople to understand the entire performance-appraisal process and to be able to implement the process in a reasonable amount of time.

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