The Concept "Planning and Control Unit" Can Be Defined as

question 124

Multiple Choice

The concept "planning and control unit" can be defined as

• A) the division of the total market area of the firm into geographic areas with an equal number of accounts.
• B) the division of the total market area of the firm into geographic areas containing the same approximate square miles.
• C) the division of the total market area of the firm into geographic areas with an equal number of road miles.
• D) some entity smaller than a territory into which the total market area of the firm is divided.
• E) the division of the total market area of the firm into geographic areas called territories.

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Definitions:

Psychographic

A classification criterion based on people's lifestyles, activities, interests, opinions, and values to understand consumer behavior better.

Behavioral

Relating to the actions and reactions of individuals or groups in response to stimuli.

Acquisition Costs

The total cost associated with acquiring a new asset, customer, or property, including all legal, advisory, and administrative expenses.

Customer Retention

The activities and actions companies take to reduce the number of customers leaving or switching to a competitor.