Research Shows That Many Firms Could Improve Their Performance by Changing

question 29

True/False

Research shows that many firms could improve their performance by changing the size of their salesforce.

Recognize strategies used for increasing sales revenues through advertising or other promotional techniques.

Understand the concept and application of the BCG business portfolio analysis in strategic marketing.

Describe how to generate increased sales without changing the basic product line or markets served.

Comprehend diversification analysis and its importance in seeking growth opportunities from current and new markets as well as products.

---

Definitions:

Garcia Effect

A phenomenon in which an aversion or distaste for a particular taste or smell is acquired after sickness or nausea is associated with that specific taste or smell.

Conditioned Aversions

A learned aversion to a substance or activity after it has been associated with an unpleasant or harmful stimulus.

Livestock

Domesticated animals raised in an agricultural setting to produce commodities such as meat, milk, and wool.

Predators

Organisms that hunt and kill other organisms for food.