When Selling Effort Is Considered to Be More Important Than

question 137

Multiple Choice

When selling effort is considered to be more important than selling skill, the salesforce should be

• A) specialized.
• B) expanded.
• C) centralized.
• D) decentralized.
• E) generalized.

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Definitions:

Basic Economy

A term often used in the airline industry referring to the most cost-effective and no-frills class of service available to passengers.

Sherman Antitrust Act

A landmark federal statute passed in the United States in 1890 that prohibits monopolistic business practices and supports competitive markets.

Rule of Reason

A legal doctrine used in antitrust law that considers the context and circumstances of a business practice to determine its legality.

Clayton Act

An amendment to United States antitrust law, aiming to prevent specific practices of anticompetitive behavior not covered by the Sherman Act.