By Creating Something Perceived Industry Wide as Being Unique, a Company

question 147

Multiple Choice

By creating something perceived industry wide as being unique, a company is employing the ___________ business unit strategy.

• A) generic
• B) differentiation
• C) low-cost
• D) segmentation
• E) niche

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Definitions:

Fixed Costs

Expenses that do not change in total with changes in the level of production or sales, such as rent, salaries, and insurance.

Relevant Range

The range of activity within which the assumptions about variable and fixed cost behaviors remain valid.

Per Unit Basis

A method of calculating financial figures or metrics for each individual unit of production or sale.

Direct Product Cost

Expenses directly associated with the production of specific goods or services, including materials and labor.