Which of the Following Statements Regarding the Marketing Communications Mix

question 10

Multiple Choice

Which of the following statements regarding the marketing communications mix is false?

• A) The marketing communications mix should be consistent with the other elements of the marketing mix.
• B) An effective marketing communications mix must capitalize on the advantages of each marketing communications tool.
• C) In consumer marketing situations, the preferred marketing communications tool is personal selling.
• D) The benefits of personal selling may outweigh the costs in certain types of product/market situations.
• E) Firms in the direct selling industry, such as Avon and Mary Kay, use an atypical marketing communications strategy.

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Definitions:

Energy

The capacity to do work; expressed in kilojoules or kilocalories.

Irreplaceable

Something that cannot be replaced or substituted because of its unique qualities or significance.

Free Energy Change

A measure in thermodynamics indicating the amount of energy in a system that is available for work during a chemical reaction.

Endergonic Reactions

Chemical reactions that absorb energy from their surroundings, typically requiring an input of energy to proceed.