An Example of One Effect of Integration of Advertising and Personal

question 158

Multiple Choice

An example of one effect of integration of advertising and personal selling would be

• A) salespeople cold canvass to find interested prospects, then ask them to watch a videotape advertising their product.
• B) an advertisement gives a toll-free number where customers can call to place their order.
• C) a commercial on television promises a satisfaction guarantee on their product to potential customers.
• D) advertising is used to generate sales leads, which are then turned over to the salesforce to close the sale.
• E) qualified customers are located through the company's directories and then called on by the salesforce.