Which of the Following Statements Regarding the Marketing Communications Mix

question 10

Multiple Choice

Which of the following statements regarding the marketing communications mix is false?

• A) The marketing communications mix should be consistent with the other elements of the marketing mix.
• B) An effective marketing communications mix must capitalize on the advantages of each marketing communications tool.
• C) In consumer marketing situations, the preferred marketing communications tool is personal selling.
• D) The benefits of personal selling may outweigh the costs in certain types of product/market situations.
• E) Firms in the direct selling industry, such as Avon and Mary Kay, use an atypical marketing communications strategy.

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Definitions:

Infographics

Visual representations of information, data, or knowledge intended to present complex information quickly and clearly.

Generic Blog Posts

Blog content that is broad and not specialized, often lacking unique viewpoints or insights.

Consumers' Attention

The focus or awareness of customers towards a brand, product, or advertisement.

Paid Media

A marketing strategy that involves paying for advertising space or coverage to promote a product, service, or brand.