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Customer Relationship Management (CRM) Is a Strategy Resulting in Developing

question 15

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Customer relationship management (CRM) is a strategy resulting in developing the most appropriate relationship with the customer.


Definitions:

Renegotiate Relationship

The process of revising the terms or dynamics of a relationship to better reflect current needs or circumstances.

Apology

An expression of regret or sorrow for having wronged someone, often an important step in resolving conflicts and repairing relationships.

Essential Agreement

A fundamental or core agreement that forms the base of a relationship or negotiation.

Effective Apology

An apology that acknowledges wrongdoing, takes responsibility, offers a remedy, and genuinely expresses regret, thus facilitating reconciliation.

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