Which of the Following Statements Pertaining to the Stimulus Response

question 60

Multiple Choice

Which of the following statements pertaining to the stimulus response form of personal selling is true?

• A) The buyer takes a dominant role in the sales dialogue.
• B) The stimulus-response sales strategy cannot be used with a canned sales presentation.
• C) The stimulus-response sales strategy must be conducted in person because of the necessity for visual aids.
• D) Key selling points can be sequenced in a logical order and likely questions and objections can be addressed before they are voiced by the buyer.
• E) The stimulus-response sales strategy has the advantage of flexibility.

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Definitions:

Valid Offer

An expression of willingness to enter into a contract on specified terms, made with the intention that it will become binding as soon as it is accepted by the person to whom it is addressed.

Invitation

A formal or polite request to attend an event or participate in something.

Propaganda Model

The assertion that media companies, as businesses, will transmit content that reflects their commercial interests.

Privileged Classes

Social groups granted special advantages or benefits by virtue of their position in the social hierarchy.