If the Sales Organization Objective Is to Minimize Selling Costs

question 166

Multiple Choice

If the sales organization objective is to minimize selling costs and clear out inventory, then the SBU objective is likely to be

• A) hold market share.
• B) build market share.
• C) divest/liquidate market share.
• D) establish market share.
• E) harvest market share.

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Definitions:

Conflict Management

Conflict Management is the practice of identifying and handling conflicts in a sensible, fair, and efficient manner.

Marketing Orientation

A business approach that prioritizes identifying and meeting the needs and wants of its customers through its product mix.

Dysfunctional Conflict

A type of conflict that hinders organizational performance, employee satisfaction, or causes long-lasting negativity within groups.

Production Process

The production process involves the methods and procedures used in transforming raw materials into finished goods or services.